Part 1: Marketing Convenience
Mobile Marketing may be the ultimate in social media marketing as it offers it all: proximity to your clients, geo-positioning, and websites or local businesses as your fingertips. In a nutshell, mobile text marketing is texting messages to customers or clients that have opted into your text list. It enables you to communicate, like email, but more directly by sending text messages to their phone. Mobile texts are the only marketing that provides an immediate response since approximately 95% of text messages are opened within five minutes of receiving. I’m getting ahead of myself though. Let’s rewind.
The book 1984 was a topic when I was in Jr High. Introduced as presenting ideas that were meant to make us all panic, since big brother would be watching in the future, I wasn’t phased at all. Teenagers have bigger fish to fry than petty government invasions, after all.
Fast forwarding a couple decades later, big brother looks different than it did when I was a teenager. Although George Orwell may have arguably predicted some present-day government behaviors, I’m astonished at how many I choose myself with my phone.
Modern Day Marketing
I get up in the morning and head to the kitchen, where I check in with my phone for the first time. My smart phone
gives me any email that came in overnight, shares the day’s forecast, so I know how to dress, and let’s me know of any text messages that may require immediate response or action. Of course, my checking my phone continues throughout the day.
Here’s the thing. Lately I’ve started reading staggering statistics because I consider myself a Marketing Maven, since I co-own a company running social media marketing for our clients. Within the marketing, I’m always looking to see how my clients (and my company) can best stay on the cutting edge of social media using the best marketing practices available. So, here are some of the staggering statistics I’ve recently uncovered*:
- 86% of mobile internet users are using their device while watching TV
- Americans average 2.7 hours per day on their mobile device
Being an authentic entrepreneur, the question that 1984, these statistics and my phone all lead me to ask is who is in charge of my routine behavior?
Well, for today let’s brush off the idea that big brother knows where I am, since I have a smart phone, and that I look to my smart phone to direct my day! We can do so because the cup is always either half full or half empty and it is important to make an intentful decision as to how we see the glass and then run with this view.
Yes, I’m on my phone all the time – though I’m hoping I’m not on the phone for 2.7 hours a day or texting while my favorite show is on TV! Yes, I can see why smart phones are rising in popularity and why mobile devices (smart phones and tablets) are rapidly replacing laptops– because they are so convenient.
I do think that I can turn my geo-locator off my phone, so that no one knows where my phone is, though I’ve taken advantage of my Google Plus friends being on the map, telling me when they will be arriving to see me. Curse or blessing?
Stay tuned for Part 2 of this blog in which I’ll talk about turning this curse into a blessing and about mobile marketing that can benefit your business.