MARKETING ON THE MOVE: MOBILE PLATFORMS BLAZE TRAILS FOR SOCIAL MEDIA OUTREACH
With the explosion of smart-phone and tablet use over the past few years, mobile marketing has quickly become one of the most valuable tools for optimizing social media outreach. While computers still constitute the most widely used device for social media consumption, recent surveys have found that people are increasingly looking to their phones and tablets to access social networking sites. If the goal of social media is to foster customer loyalty and provide absorbing content to fans, why not try to engage clients while they’re on the go?
Integrated mobile marketing strategies allow businesses to bring brand content and conversation to a much wider audience. With mobile devices customers are able to share their experiences in real time, cultivating more personalized business/client exchanges. Even more beneficial to marketing efforts, companies can leverage mobile platforms to text deals or promotions to consumers, increasing foot traffic and enhancing brand exposure.
The app market also offers a particularly productive space for mobile marketing. Incorporating mobile apps like Instagram or Perka into your social networking strategy is an excellent way to keep in contact customers on the move and solidify a loyal following.