Notes are a great tool in your Social Media and Facebook marketing arsenal. They are easy to use, especially now with the new Facebook note editor. However, for whatever reason, in all their wisdom, Facebook didn’t add the hyperlink tool to the editor’s tool bar. This is unfortunate as a Facebook note is a great way to create teaser posts or mini-blogs that contain a link to your main blog or website.
You can, however, add links to external pages. There are two ways. The first is the easiest, but not necessarily the best for raising your SEO (Search Engine Optimization). To add a link, say you are linking to the Mashable website, you simply type in the full url to the site, http://www. mashable.com. Facebook notes automatically converts it to a working hyperlink.
The preferred way uses what is called anchor text. Say you were selling beans and you wanted to link to a page about your delicious and healthy beans. “Delicious and Healthy Beans” could be your anchor text. By using an anchor text, search engines associate the words in your anchor text as keywords on your site. So, when someone puts in the search term “delicious and healthy beans” your site is more likely to show up higher in the search engine rankings.
So how do you use anchor text in Facebook notes? If you know html, you already know the answer to this question. If not, you need to know a little piece of html code that Facebook notes understands.
The code is as follows: <a href = “http://www.mywebsite.com”>Delicious and Healthy Beans</a>.
This may look complicated, but once you are used to it, it is really quite simple. All you need to do is to substitute your full website address for http://www.mywebsite.com between the quotes. Then substitute your anchor text in place of Delicious and Healthy Beans. Everything else remains the same.
Add notes to your Facebook pages. They are a great way to engage your fans and readers.