If you want to learn everything there is to know about Social Media Management, especially concerning Facebook Marketing, Twitter Marketing and more, this is a great resource.
Created made by the Canadian marketing company Eloqua.
The comprehensive, 42 pages long Social Media Playbook contains tons of information on everything you need to know about Social Media including on blogs, Facebook Marketing, Twitter Marketing, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks like Foursquare.
This hefty report gives you information on best practices, and most importantly how to engage and interact more effectively with customers and fans. The purpose is to leverage the best social media practices to get the most out of your efforts and time.
The report explores the different networks and how to get the most out of them. It gives you the dos and don’ts of social media, including the big ones like Facebook Marketing and Twitter Marketing. It also informs you how to get leads using social media networks.
The report says that Social Media works best when there are real people, “What does social media need to really work? Social media works best when there are real people, with genuine intentions and quality content, behind every profile, tweet and tag.”
According to professors Peter Kollock and Marc Smith motivations for contributing to online communities do not rely on altruistic behavior on the part of the contributor they depend on these four pillars (Wikipedia articles: Virtual community, Egoboo and Sense of community).
Anticipated Reciprocity. A person is motivated to contribute valuable information to the group in the expectation that one will receive useful help and information in return.
Increased Recognition. Recognition is important to online contributors. Individuals generally want recognition for their contributions.
Sense of efficacy. Individuals may contribute valuable information because the act results in a sense that they have had some effect on this environment.
Communion. People are fairly social beings and it motivates many people to receive direct responses to their contributions.
Besides going through the different network the report also presents the dos and don’ts of social media and tips on how to use social media to cultivate leads using Facebook Marketing and Twitter Marketing.
Check out the Slideshare presentation below or download the Social Media Playbook yourself on their website.
We have stumbled across this useful resource made by the Candadian marketing companyEloqua. The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks.
The report is to give you information on how to engage and interact more effectively online with the purpose of leveraging best social media practices. The Social Media Playbook has been compiled on experiences and insights from Eloqua’s own team and network using social media.
The report is built on a premise I agree with: that social media is about people and that people in its essence are social beings.
Besides going through the different network the report also presents the dos and don’ts of social media and tips on how to use social media to cultivate leads.
Check out the Slideshare presentation below or download the Social Media Playbook yourself on their website.
Facebook Marketing
{ 8 comments… read them below or add one }
I would like to know more about social media marketing
That’s great Karen! Social Media Marketing can be a lot of fun. Let me know if I can help in any way.
Hey – Social Media can surely be a lot of fun but what’s best when launching a new product, idea or something unique for your community;
1. To use existing Social Media sites such as FaceBook by creating a group or page?
2. Creating your own social network site and then use FaceBook to give your own site more exposure?
I opted for the second one really, launching my own social network site a few months ago using the SocialGo platform. It’s a unique local social network site for Gibraltar where locals and none locals can sign-up, post information, advertise, chat with friends, etc. FaceBook is helping me get that extra exposure especially as people on FaceBook will surely be interested in other social network sites especially if it’s a unique one.
I invite you to visit it and please give me your views – http://www.GibBook.com. Look forward to hearing your personal opinion on this.
Thanks.
Alfred.
Hay Carl!
Thank you very much for the nice and informative social media marketing guide, I found it very useful and helpful. I agree that if you know the actual steps and exact methods to use the social media for promoting your website, product or service, then you are not far away from the success. That’s why I say, learn a lot and then apply that knowledge. Once again, keep up the good work continue. Have a nice day.
Jawad
Great resource for social media marketing 101. There are a lot of newbies out there who will truly find this useful. I have been using social media for years but this one gave me a refresher. Thanks!
Hi thanks for the interesting post, i’ve tried marketing my website http://www.findahirecar.com on facebook and twitter but i dont find that car rental works well on social media, but i’ll keep trying!
Hello ,
I agree that if you know the actual steps and exact methods to use the social media for promoting your website, product or service, then you are not far away from the success. But a strategical way always help to get one step ahead.
Thanks, Great article.
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