New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business
As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the importance of some social media platforms, many fail to incorporate a crucial promotional tool into their marketing strategy—blogging. Although Facebook and Twitter are indispensable resources for businesses, the latest findings from Technorati’s 2013 Digital Influence Report show that customers are increasingly looking to blogs when initiating a purchase.
Blogging represents one of the most powerful and underrated marketing channels of the digital age. Where Facebook and Twitter offer extensive social engagement, blogs offer content and education to consumers. As more businesses use social media networks for promotion, consumers have a more acute need for fresh content and entertaining information. Blogs meet this appetite for content consumption while allowing businesses to demonstrate industry authority and establish legitimacy.
With blogging, businesses have the power to reach out to the public and bond with potential and existing customers. Like other social media platforms, blogging allows companies to get an instant, unfiltered response from buyers. By staying in touch with who your customers are and what they want, your business will be able to better accommodate client needs and reach new levels of success.
Second only to Retail and Brand sites, Blogs are one of the top Online Services most likely to influence a purchase. Existing customers love reading about new activities of your business. And, potential new customers love reading stories and interesting content related to your business.
Frequency and consistency is the key to developing a successful, sales-driven blog. Readers only return to blogs that regularly post new articles and images, so it is important to be persistent about updating content.
For most of our clients, we have found that one blog per week is a good frequency. If you are unable to write a blog a week, one every two weeks or even once a month is better than none at all. What is most important is that you are consistent in publishing new, interesting content to your website.
Linking a blog to your homepage, Twitter and Facebook account will help clients more easily navigate between your various digital platforms and create a viral effect. By embracing social media trends like blogging, businesses are able to craft a distinctive image and take their success to new heights.
If you would like assistance in publishing compelling content, please contact us. Whether it is creating Blogs, Press Releases, or a Social Media Marketing campaign, we are here to help you take full advantage of the benefits of marketing in the digital age.